The title is from Fight Club, and is pointing to inherent pointlessness of improving oneself, particularly in the context of a consumerist society. Moreover, it critiques the ideas of individuality in consumerism. Tyler Durden goes on to say ‘Now self-destruction…’ suggesting that self-destruction is the way forward. Rather than focusing on our own improvement through meaningless consumerism and so-called achievement, Tyler Durden seems to be suggesting that we should look outside of ourselves and sacrifice ourselves for the greater good of others. Of course there is the contrast between masturbation and sex-masturbation is lonely and fundamentally pointless, whereas sex is an act with another person. If we spend our time merely improving ourselves, we will become lonely and partaking in acts that are meaningless, yet if we turn away from this we can really live as we should, and we can begin to accept ourselves as we are, and embrace our dissatisfaction, rather than trying to quell it with self-improvement, which eventually does not change anything. It’s about removing that part of yourself which relies on the recognition of others, which only wants to impress others, and then pursuing what you want to do without the pressures of the opinions of other. It’s about destroying the self that society gives us, and creating something new from the ashes. The things thrown at us by society don’t make us better human beings, but they do make us feel like we are better human beings, thereby deluding us. From this we must break free.